I have created user personas on four different types of users with different problems and goals. Although the personas are hypothetical, they are based on extensive user research that I have carried out.

This has allowed me to step away from my own assumptions about my users and see things from their perspective. This will help me design a user-centred product with their wants and needs in mind. This should help me make important design decisions once I reach that stage.

I created personas for both the parents and the children who will be using this product.

Children

Parents

Key takeaways

• This really opened my eyes to the many types of users who will interact with my product. Each user has a unique set of problems and goals which they want to tackle. Therefore, I need to mould my product to benefit all of them.
• Creating personas for both the parents and children was very important. A parent and child can often clash when it comes to education as they don’t fully understand each others struggles. However, they tend to have the same goals. I hope this product can help parent-child bonds and help children feel listened to and supported by their parents.
• When writing the persona of the father who has a daughter with dyslexia, I realised the importance of it. Not only does he struggle to find books his daughter is interested in, but also books that she feels comfortable reading. Children with dyslexia often don’t receive enough support in school and it can cause them to fall behind. Therefore, I want my product to support children with dyslexia and other learning difficulties.
• Every child has unique interests and they should have access to books about these topics. This way, they can expand their knowledge on something they are interested in. They are also more likely to be motivated and passionate about something they enjoy reading about.