This week we discussed the visual aspects of my brand so far. At this stage I have done logo sketches and taken my preferred options into Figma. I have also started to alter my wordmark to make it more unique.
One thing that was suggested was to create a dynamic logo. This means it changes depending on the environment or situation. They are not static. The logo in mind for this is an animal tail coming out of a box. Perhaps, depending on the user, it is a different animal tail each time. Or as the child grows up, the illustration becomes more mature. This makes the brand much more personalised.
This discussion also sparked an idea as part of the rewards system. Maybe there is a character that grows with the user as they develop their skills. For example, it starts as a tadpole and slowly grows into a frog.
Digital illustration is not a skill I am advanced in. Therefore, it was suggested to me to use Adobe AI. Here are some of the initial illustration it came up with from a few simple prompts:
I want to explore this more as I think it could enhance my final product.
Next steps: