This week, we looked at branding. It was good to re-fresh my mind on the branding process and understand exactly what I need to do in the coming weeks to develop a strong brand. One of the first things I am going to do is think of a name for my product. Therefore, I wanted to do some further research on this outside of the lecture content.
Naming
Brainstorm: Before you think of all the rules to making a good name, it is a good idea to brainstorm. This takes the pressure off thinking of a “good” name and allows you to write down anything that comes to your mind.
Clarity: The name should be clear, easy to read and easy to spell. This will make it easier to remember and search for.
Meaningful: It should encapsulate the products mission and what they stand for. This helps to create an emotional connection between the user and the product.
Unique: If it has similarity to others, how can you tweak it? If it is something users haven’t seen before, they are more likely to remember it.
Timeless: Picking a name which involves trendy words means it may become irrelevant very soon as trends change all the time. It could even end up losing it’s meaning or becoming “cringy”. Picking a timeless name means you won’t have to rebrand in a few years.
Consistency: The brand name sets the feel for the rest of the brand. The name should connect to your logo and other touch points seamlessly. They shouldn’t clash.
Positive: It shouldn’t have any negative connotations and people should feel good when they come into contact with the brand.
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